JERRY HALL - JEAN PAUL GAULTIER 'FASHION FICTION' 2024

Collins’ imagery draws on the visual language of late-80s cinema (which, of course, Gaultier had a big hand in shaping through his iconic costume designs) and experimental theater. Boosted by great set design from Afra Zamara, Collins frames Hall in a nocturnal and nostalgic world, transforming abstract interiors into a cabaret bathed in red lights and dramatic shadows. Hall’s energy, of course, is spectacular; she is an oracular muse, a prima donna with nothing to lose. In one image, Collins herself makes a cameo, standing astride a languorous Jerry Hall and photographing her from above, suggesting a striking sense of fourth-wall-breaking meta-imagery that carries forward the concept of the campaign’s title.

Bringing together icons long-established and emerging, the campaign is a delightfully bold and dramatic tribute to JPG’s iconic history of bringing fashion fantasy into reality – and confirms that this history is still being made today.

Photographed by Petra Collins

Styled by Samia Giobellina

Hair by Charlie Le Mindu

Makeup by Thomas de Kluyver

Manicure by Lora De Sousa

Set Design by Afra Zamara

Casting by Piergiorgio Del Moro for DM casting